Carbon neutral means balancing the carbon you’re emitting by reducing the same amount of carbon somewhere else. So, when we went carbon neutral, we did it by offsetting and purchasing verified carbon credits from our partner, South Pole . (Basically, for each tonne of greenhouse gas (GHG) emissions emitted into the air, we paid to prevent one tonne of GHG emissions from entering the atmosphere). Sounds ideal, right? Well…unfortunately not. The climate crisis demands we stop producing carbon: period. And that’s where Net Zero comes in.

Because Net Zero isn’t just about offsetting. It’s about heavily reducing carbon emissions in the first place (by addressing things like energy and water consumption, food waste reduction, and transportation emissions to name a few). Then for any leftover, unavoidable emissions, it’s about investing in carbon removal projects (nature-based solutions that actually pull carbon out of our atmosphere), rather than just offsetting. Hence: net zero emissions. Ok, ok, it doesn’t sound quite as snappy as “we’re carbon neutral.” And it’s a bit more complicated to explain. But that doesn’t mean it’s not the right thing to do.

And with our move from neutrality to Net Zero, we also needed to accelerate our Climate Action plan. So here are three huge new targets we’re ready to smash. (They’re validated by the Science Based Target initiative (SBTi), so we didn’t just pull them out of a hat).

Short Term Targets (2030) 

• Reduce absolute scope 1 and 2 GHG emissions 46.2% by 2030 from a 2019 base year 
• Reduce absolute scope 3 GHG emissions from purchased goods and services, business travel, and use of sold products 27.5% within the same timeframe

Long Term Target (2050)  

• Reduce absolute scope 1, 2 and 3 GHG emissions 90% by 2050 from a 2019 base year