What happened to Juul? The rise and fall of the highly addictive vape pen that changed the nicotine industry forever
- Over the last several years, Juul has gone from a darling of Silicon Valley to a company beset by legal challenges.
- The e-cigarette maker recently agreed to pay $462 million in a settlement that ends lawsuits against it.
- Here’s a rundown of the company’s history, from its $38 billion valuation to legal settlements.
A majority of Juul‘s legal troubles are behind it.
The e-cigarette maker agreed to pay $462 million in a settlement that ends lawsuits against it from states including New York and California, the New York Times reported this month. The settlement adds to the billions that Juul has spent defending itself from claims that it targeted young people with its marketing and did not provide information about addictive nicotine in its products.
Juul did not immediately respond to a request from Insider for comment.
Over the last several years, Juul has gone from a darling of Silicon Valley to a company beset by legal challenges. It also fell from a valuation of $38 billion in 2018 to just $1 billion last October, according to the Journal.
Scroll down to see Juul’s rise and decline: