Primero Primera: Barcelona’s Hidden Gem of Elegance and Comfort
Class and comfort combined
Stepping into Primero Primera feels like crossing the threshold of a private residence, not just another hotel. Located in the upscale Tres Torres neighborhood, this boutique hotel combines familial warmth with understated elegance. As I approached the mid-century structure with its charming granite stone façade, I was immediately struck by the welcoming ambiance that enveloped me. The hotel’s history, stemming from its construction in 1955 as a family home, is palpable, a narrative woven into every corner and detail.
Located just a short 10-minute walk from the Tres Torres train station, the hotel offers easy access to Barcelona’s extensive public transport network, making it convenient for exploring the city. A mere 20-minute journey will take you to the vibrant heart of the city, where you can immerse yourself in the bustling atmosphere of La Rambla and the iconic Sagrada Familia. For those arriving by air, Barcelona El Prat Airport is approximately 15 kilometers away, easily reachable by taxi or the Aerobus service, which will drop you off within walking distance of the hotel.
Nearby, you’ll find a wealth of attractions to enhance your stay. The beautiful Parc de Cervantes, just a 15-minute stroll away, is perfect for leisurely walks and picnics amidst its stunning gardens. The upscale shopping district of Diagonal Avenue is also within walking distance, offering a delightful array of boutiques and cafes. After a warm welcome from the staff, I stepped inside, ready to experience the unique hospitality that has earned Primero Primera a remarkable reputation among travelers.
A Step Back in Time
First impressions count, and Primero Primera does not disappoint. The exterior is a beautifully preserved piece of history, reflecting the architectural charm of the mid-20th century while exuding an inviting aura that beckons guests to explore further. Originally built in 1955 as a family home, the hotel is steeped in a rich history that resonates throughout its halls, offering a glimpse into the life of its original owners. The Tres Torres neighborhood itself adds to the narrative; a tranquil area known for its elegant residences and tree-lined streets, it has long been a sought-after location for families seeking a peaceful yet connected lifestyle in Barcelona.
As one wanders through the property, the lush garden behind Primero Primera provides a serene escape, brimming with fragrant rosemary, lavender, and bougainvillea, all surrounding a kidney-shaped turquoise pool. This garden is not merely a beautiful feature; it is also home to the hotel’s 103-year-old grandmother, who still resides on the first floor, infusing the space with warmth and familial charm. Although the garden is occasionally closed for her privacy, it fosters a sense of exclusivity and intimacy that is rarely found in larger hotels, making every guest’s stay feel personal and unique.
Sophisticated interiors with a Rich History
Upon entering, guests are greeted by a sophisticated interior design that masterfully blends classic elements with contemporary touches. A grand staircase leads to various living spaces that echo the elegance of traditional English members’ clubs, complete with antique furnishings and rich, warm colors. Each room tells a story, from the luxurious velvet drapes to the intricately patterned carpets that invite lingering. The bedrooms, in particular, are sanctuaries of comfort, featuring plush bedding, modern amenities, and carefully curated decor that pays homage to the hotel’s familial roots. Soft lighting and tasteful artwork adorn the walls, creating an inviting atmosphere where relaxation is paramount.
The salon, in particular, captivates visitors with its inviting leather armchairs and dark, moody decor that beckons one to unwind. It is easy to forget the bustling city outside while nestled into one of the plush seats, enveloped in the peaceful ambiance. The reception area sets the tone for the hotel’s charm, showcasing family heirlooms and photographs that celebrate the Pérez-Sala family’s history, particularly their connections to the world of motorsport. Vintage photographs of racecars and family memorabilia serve as reminders of the family’s vibrant past, fostering a unique sense of belonging among guests.
Delectable Dining
The hotel’s culinary offering, Planta Baja, is a highlight and serves as a gathering spot for both guests and locals. Opened in 2021, the restaurant embodies the same welcoming spirit as the hotel itself. Dining at Planta Baja feels less like a typical hotel experience and more like a meal at a friend’s house. The menu emphasizes seasonal and local ingredients, reflecting the rich flavors of Catalonia.
Guests can indulge in a variety of delicious dishes, such as the creamy burrata stracciatella paired with roasted tomatoes, or the fresh salmon tartare with avocado and lime. For those seeking a communal dining experience, the cuttlefish rice for two is a must-try, perfect for sharing alongside a selection of local wines from prized regions like Priorat and Penedès. There are also smaller plates available, ideal for sharing: just-cooked tortilla, ibérico-ham croquettes, and patatas bravas seasoned with La Vera paprika.
Breakfast is a leisurely affair, combining a fabulous local-produce buffet with cooked-to-order hot dishes. A standout offering is the bikini, a mixed sandwich crafted with brioche, Mahón cheese, and ibérico ham. Guests can choose from a variety of Catalan cheeses, sip on zingy orange juice, and enjoy just-baked pastries, alongside slivers of homemade tortilla and a make-your-own pa amb tomàquet dish featuring fresh tomatoes, garlic, and Jaén olive oil. The restaurant’s cozy decor, with floral accents and ambient lighting, creates a relaxed atmosphere perfect for enjoying the morning sun streaming through the terrace.
Aaaand…Relax
While Primero Primera serves as a haven for relaxation, it also offers various amenities to enhance guests’ stays. The outdoor pool area, although occasionally closed for privacy, is beautifully designed and ideal for sunny days. Guests can lounge on shaded chairs or enjoy a drink from the honesty bar, stocked with gourmet snacks and refreshing beverages. The hotel also features a massage room and a small gym, providing opportunities for relaxation and fitness without leaving the premises.
For those eager to explore, the location offers the perfect blend of tranquility and accessibility. With efficient public transport links nearby, it is easy to venture into the heart of Barcelona for sightseeing. The picturesque Sarrià neighborhood is just a short walk away, boasting trendy cafés and restaurants, while the renowned Parc Güell is a mere taxi ride from the hotel.
No Stone Unturned
Primero Primera stands out not only for its charming atmosphere and exceptional service but also for its thoughtful attention to detail and the rich history of the Pérez-Sala family, which adds a fascinating layer to the experience. Each of the thirty rooms is uniquely designed, reflecting the character of a private home. Rooms are spacious and filled with natural light, featuring a blend of wood and luxurious fabrics that create a warm and inviting environment. Personal touches, such as organic Happy-Lab teas and a selection of Natura Bissé toiletries, add a hint of luxury to each stay.
Beyond the exquisite accommodations, the hotel serves as a living testament to the Pérez-Sala family’s storied past, particularly their notable connections to the world of motorsport. The family’s racing history is woven into the fabric of the hotel, with vintage photographs and memorabilia that provide guests with an opportunity to learn about their vibrant legacy. It’s not just a place to stay; it’s a journey through time, offering insights into a remarkable lineage that has shaped the character of the property.
The “pillow menu” is a thoughtful amenity that allows guests to choose their preferred pillow type, ensuring a restful night’s sleep. This level of detail exemplifies the family’s dedication to providing a home-away-from-home experience tailored to the needs of every traveler. Each stay at Primero Primera invites guests to explore not only the luxury of their surroundings but also the intriguing narrative of the Pérez-Sala family, making their time here both relaxing and enriching. 
For travelers seeking an escape from busy tourist traps, this boutique hotel offers a serene, upscale alternative. With its tranquil location, exceptional service, and a rich history that resonates throughout the property, Primero Primera provides a uniquely enriching experience that lingers long after departure. Whether enjoying a quiet drink in the salon, indulging in exquisite local cuisine or simply soaking up the atmosphere of a bygone era, the time spent at Primero Primera is nothing short of magical.
With its blend of familial charm, understated elegance, and a keen sense of hospitality, Primero Primera is a true gem in Barcelona, deserving of its stellar reputation. Guests leave feeling as though they have departed a beloved friend’s home rather than just another hotel, eagerly anticipating a return to this enchanting corner of Barcelona.
