These student athletes’ marketing value is $1 million or more – and some hail from famous families
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- In 2021, the NCAA ruled that college athletes would be able to monetize their name, image, and likeness.
- The On3 NIL Valuation is an index that keeps track of student athletes’ projected annual value.
- Based on data from On3, Insider compiled a list of young athletes whose NIL is worth at least $1 million.
