Apple Watch Series 10 (42 mm, Cellular, Aluminum Case, Sport Band) — Top Pick
Amazon deal price: $430; street price: $500

What we like: Our top pick for the best smartwatch for iPhone users with added cellular connectivity. Offers the best combination of style, health and fitness features, app selection, battery life, and price of any smartwatch for any platform. Apple’s thinnest smartwatch ever.

Other things to know: Cellular connectivity is unnecessary for most people and requires a monthly data plan, but it’s the first big drop in price we’ve seen so far. Also offers two temperature sensors, car-crash detection, emergency SOS, an always-on display, sleep apnea detection, and faster charging than previous models. Doesn’t support Apple’s blood oxygen measurement. 42 mm silver case available with the black, pink, and blue Sport Band.

Read more: The Apple Watch Is the Best Smartwatch for iPhone Owners

Apple Watch Series 10 (42 mm, Aluminum Case, Sport Loop) — Top Pick
Amazon deal price: $330; street price: $380

What we like: Our top pick for the best smartwatch for iPhone users. Offers the best combination of style, health and fitness features, app selection, battery life, and price of any smartwatch for any platform. Apple’s thinnest smartwatch ever. Comes in two sizes.

Other things to know: Great for buyers upgrading from an older Apple Watch. Includes two temperature sensors, car-crash detection, emergency SOS, an always-on display, sleep apnea detection, and faster charging than previous models. Doesn’t support Apple’s blood oxygen measurement featured on older models.

Read more: The Apple Watch Is the Best Smartwatch for iPhone Owners

Apple Watch Series 10 (46 mm, Aluminum Case, Sport Band) — Top Pick
Amazon deal price: $360; street price: $415

What we like: The larger size of our top pick for the best smartwatch for iPhone users. Offers the best combination of style, health and fitness features, app selection, battery life, and price of any smartwatch for any platform. Apple’s thinnest smartwatch ever. Comes in two sizes.

Other things to know: Great for buyers upgrading from an older Apple Watch. Includes two temperature sensors, car-crash detection, emergency SOS, an always-on display, sleep apnea detection, and faster charging than previous models. Doesn’t support Apple’s blood oxygen measurement featured on older models. 46 mm version available in jet black, rose gold, and silver case with denim band. Smaller 42 mm version also on sale.

Read more: The Apple Watch Is the Best Smartwatch for iPhone Owners

Apple Watch SE (2nd Generation, 40 mm, Aluminum Case, Sport Loop) — Budget Pick
Amazon deal price: $150; street price: $230 (40 mm)

What we like: Our budget pick for the best smartwatch for iPhone owners. Performs most of the same Apple Watch–y functions as more expensive models, including push notifications, heart-rate monitoring, and crash detection. Water-resistant up to 50 meters.

Other things to know: Lacks premium features. Deal is for the GPS-enabled model with 40 mm face size, aluminum case, and sport loop.

Read more: The Apple Watch Is the Best Smartwatch for iPhone Owners

Apple iPad Air (13-inch, M2, 256 GB) — Upgrade Pick
Amazon deal price: $800; street price: $850

What we like: Our upgrade pick for the best tablet. Speedy performance with the M2 processor and more base storage. Offers a 13-inch size that’s ideal size for watching movies, playing games, or editing videos while you’re traveling. The 2732×2048 display is higher res and slightly brighter than that of the 11-inch model.  Marked improvements over the base iPad without costing as much as an iPad Pro.

Other things to know: Does not have the iPad Pro’s 120 Hz OLED screen, FaceID, and a few other features. Compatible with the Apple Pencil Pro, Magic Keyboard, and Smart Keyboard Folio. Deal for the 13-inch size with 256 GB of internal storage.

Read more: The iPad Is the Best Tablet

Apple AirPods Max Headphones (Lightning) — Worth Considering
Amazon deal price: $400; street price: $470

What we like: A good pair of wireless Bluetooth headphones worth considering if you’re willing to pay more for the absolute best active noise cancellation and a more-luxurious design. Sleek and distinctive look. Pairs with Apple products effortlessly. Excellent call quality. Replaceable battery.

Other things to know: This version still uses the Lightning connection port, not the newer USB-C version. Too hefty for all-day wear. Supports Dolby Atmos and Apple spatial audio, but not Apple Music’s lossless audio. 3.5 mm cable not included. ANC isn’t adjustable, so it can cause eardrum suck. Case does not protect headband or keep debris out of earcups. Available in most colors.

Read more: The Best Noise-Cancelling Headphones

Apple AirTag Bluetooth Tracker (4-Pack) — Top Pick
Amazon deal price: $73; street price: $100

What we like: Our top Bluetooth tracker pick for iPhone users. Also recommended in multiple Wirecutter gift guides. Impressively accurate in pinpointing an item’s precise location. Leverages Apple’s extensive Find My network. Can swap in a new battery as needed. Water-resistant.

Other things to know: Doesn’t have any way to ring your phone. Cannot attach to your stuff directly. Cannot be shared with another person. Sales on four-packs typically offer the best price per tracker but we’ve seen better deals in recent months.

Read more: The Best Bluetooth Tracker

Apple MacBook Air (M3, 2024, 15-Inch, 16 GB RAM, 512 GB SSD) — Upgrade Pick
Amazon deal price: $1,234; street price: $1,500

What we like: Our upgrade MacBook pick. Large, vibrant display. Sharp 1080p notched webcam. Slim, lightweight design includes a MagSafe charging port, two USB-C ports, and headphone jack. Great for editing audio, photos, and videos. Can power two external displays.

Other things to know: Specs include M3 processor, 16 GB RAM, and 512 GB SSD—notably more than our typical recommended specs of 8 GB RAM and 256 GB SSD. M4 processor probably isn’t far off. Deal only available in navy; all other colors delayed to 2025.

Read more: The Best MacBooks