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Frame.io partners with RED and Fujifilm for Camera to Cloud integration

As a part of the Adobe MAX conference, Adobe has announced the expansion of collaboration tools within Creative Cloud and Document Cloud. Used by more than 4,300 productions, Adobe Camera to Cloud, powered by Frame.io, has ignited the transition from external drives to cloud-based camera workflows.

Today, Adobe is previewing new Camera to Cloud integrations built into RED Digital Cinema’s V-RAPTOR and V-RAPTOR XL camera systems, as well as the Fujifilm X-H2S.

Adobe’s first-to-market Camera to Cloud technology enabled productions to automatically transfer media from the production set to the cloud, letting the post-production team to start work on the footage immediately.

The newly announced Adobe Camera to Cloud integrations further streamline the process by transferring media directly from cameras to organized Frame.io folder structures, without the need for intermediate devices, saving both production costs and time. This new in-camera evolution is anticipated to become a standard within the next decade.

Fujifilm X-H2S — The world’s first digital stills camera to natively integrate with C2C

When paired with the FT-XH file transfer attachment to establish an internet connection, photography workflows will be fully cloud-based, with Frame.io supporting high-resolution RAW files with loupe, navigation, and annotation tools.

This integration will be especially useful for multidisciplinary creative teams, so that related assets like stills and graphics can be easily organized in the same Frame.io project along with video. What’s also notable is that the X-H2S can upload ProRes and proxy video files, which unlocks a whole new way of working. You can shoot anything — from a wedding to a sporting event or live concert — send your photos (or video) to someone on your team so they can retouch the asset — and share it or post it without ever having to exchange a drive or camera card or any kind of physical media.

“Natively integrating Adobe’s Camera to Cloud with Fujifilm mirrorless cameras removes a huge time barrier between production and post for photographers and videographers,” said Victor Ha, vice president of electronic imaging and optical devices, Fujifilm North America. “It’s not just ground-breaking, it’s game-changing. We’re honored to bring this technology to mirrorless digital cameras users around the world, and we’re excited to see what comes next.”

The integration is expected to be released in a firmware update in spring 2023.